The debate on Web2.0 technologies and whether they are a useful tool or a distraction and a waste of valuable working time is on-going. Marc and I have talked in the past about the importance of integrating these types of approaches into the workplace, considering the preferences of the 2012 generation. After all, facebook and wikis are part of their day to day life anyway. My colleague Scott McArthur http://mcarthursrant.blogspot.com/ contributes his views to this interesting article from Personnel Today on the topic. http://www.personneltoday.com/articles/article.aspx?liarticleid=43764&printerfriendly=true
What do you do? Ban it? Use it? T-mobile opted for the second route, incorporating Facebook and recruitment successfully. The publishing company Informa use their 'Transformed Careers Island' to allow employees access information about job functions, competencies, skills gap - as well as play football. Whichever camp you belong to, one thing is for sure: blanket approaches are unlikely to provide the answer, so what could these technologies can do for your organisation now and in the future?
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