Wednesday, March 26, 2008

Gen Y Workforce Helps eLearning Take-up in USA

Despite some differing numbers, two widely regarded and independent reports on the US training market conclude that 30 percent of employee learning last year occurred online.

After years of investing in content and integrated delivery infrastructure, organisations are beginning to see those investments pay off in a dramatic increase in the use of technology enabled learning. As more and more employees use online tools, organisations are seeing costs rise slightly.

These are the key findings from two pieces of reaseach that guage the state of the US training market. The American Society for Training and Development (ASTD) and Bersin & Associates carried out the reasearch in 2007 and released their reports in January 2008.

Both reports highlight the part played by shifting demographics in corporate America. The younger and more tech-savvy Gen Y-ers are filtering into the workforce and are comfortable and eager to use online tools and platforms to to aid their professional growth and development.

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